Kia To Focus On Quality Ahead Of Lineup Expansion
Kia will hold off on expanding its production facilities and sales targets in favor of improving the quality of its vehicles, CEO Lee Sam-ung told Automotive News at a launch event for its new Rio hatchback.
“Quantitative growth is important, but qualitative growth is also important. We plan to focus on improving product quality and our brand,” said Sam-ung. Industry analysts worry that limited production capacity will be the biggest factor stunting Kia’s future growth. Sam-ung set a goal of 2.5 million vehicles sold in 2011, and wants to boost Rio sales from 110,000 in 2011 to 260,000 in 2012.
Sam-ung also said that Kia will get an all-electric compact car in 2015, one year after Hyundai launches their own model.
[Source: Automotive News]