Lamborghini Planning More Special Editions, One-Offs

Danny Choy
by Danny Choy

From the moment Lamborghini made its foray into sports car manufacturing, they have been masters of stunning the audience. It is exciting to hear, then, that the recent masterpiece from the Raging Bull, the Sesto Elemento, will not be the last of the hyper-limited edition Lamborghinis to be built.

From Miuras to Murcielagos, hardly any automaker comes close to Lamborghini’s level of insanity. Lamborghini cranked it up to eleven when they unveiled the Reventon concept at the 2007 Frankfurt Auto Show, producing twenty of them for 2009 at more than $1 million a pop.

Then, Lamborghini captivated the crowd once again at the 2010 Paris Auto Show with the raw and mighty display of the Sesto Elemento. Showcasing one of the most advanced and complex carbon fiber architectures in the world, the Sesto Elemento delivers a V10 packing 570 horsepower and 398 lb-ft of torque fitted inside a mere 999kg (2,202 lbs) package. This combination propels the special Lambo from zero to sixty in only 2.5 seconds. To the satisfaction of extremely wealthy car enthusiasts around the world, Lamborghini will sell twenty track-only examples to their customers for a very hard to believe $2.6 million, more than double the price of the Reventon.

To this, Lamborghini CEO Stephan Winkelmann responded, “Once in a while we should do one-offs or special editions… In this case, we made the concept and then got enough interest in it to make a limited run. If the car meets the image of Lamborghini and there is demand, we will build them… The key is that every car we build meets the emotional standards of our company, and that it is profitable. We build cars of dreams for car lovers, and that must stay core to the brand.”

There are no definitive details on Lamborghini’s next exciting project.

GALLERY: Lamborghini Sesto Elemento

GALLERY: Lamborghini Sesto Elemento Debut

[Source: Autocar]

Danny Choy
Danny Choy

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