Porsche Expects to Double Sales With New 911 Model

Danny Choy
by Danny Choy

From the months of spy photos and leaks, the many Frankfurt previews, to finally the warm reception during its Frankfurt Auto Show official unveiling, the brand new Porsche 911 was destined to be an icon.

But more than that, according to a Porsche source the German sports car maker aims for the new 911 sales to reach an average of 40,000 units a year for the extent of the model’s lifecycle. This yearly average number, if achieved, effectively doubles the number sold in 2010.

Initially, Porsche CEO Matthias Mueller projected a humbler 30,000 units for the new model– a sales number that would still make the new 911 the most successful in history.

Porsche has not confirmed this target but sales and marketing chief Bernhard Maier is, “…Confident that the 911 will continue to take a strong position in the Porsche sales mix. The vehicle is the icon of the brand.”

The 911 begun accepting customer orders since September 1, and will reach showrooms across United States, Porsche’s largest market, by December.

GALLERY: 2012 Porsche 911

[Source: Autonews]

Danny Choy
Danny Choy

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