Porsche Profits Up 25 Percent, Cayenne Outsells Panamera by 2:1 Ratio
Porsche‘s profits rose by 25 percent in the first 9 months of the year, as overall revenue and vehicle deliveries rose by 20 and 31 percent respectively.
Cayenne sales were up 74 percent, as the SUV became the brand’s best selling model, with 43,924 units sold. The Panamera was second with 18,750 sold. Sales of the 911 sports car were down by 13 percent to 13,777, although a new model will be launching in December. Sales of the Cayenne outrank Porsche’s sports cars by an astonishing 2:1 ratio, an unthinkable statistic as little as a decade ago.
Europe remained Porsche’s strong market, followed by the United States. Chinese sales were up 82 percent and show no signs of slowing down. Porsche’s upcoming Cajun small crossover should help push sales to even greater volumes when it launches in 2013.
[Source: Wall Street Journal]