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Scion IQ Sales Targets Set At 1,000-2,000 Units Per Month
by
Derek Kreindler
(IC: employee)
Published: October 28th, 2011
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Toyota is setting targets of between 1,000 and 2,000 units per month for the rollout of its Scion iQ city car, and the new vehicle will see a tiered launch that involves an initial rollout on the West Coast this winter with a Midwest and East Coast launch this spring.
The Japanese-built iQ will also have to work around Toyota supplier schedules, which have yet to fully come back online following March’s earthquake and tsunami. While the iQ starts at under $16,000, Scion VP Jack Hollis said that a continued economic downturn would be bad for the car, as it would leave the youth demographic without the funds to purchase the car.
Derek Kreindler
More by Derek Kreindler
Published October 28th, 2011 3:00 PM
Autoguide Insurance
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I have just ordered a iq scion , but now they tell me there are no snow tires for the car. The dealer did not tell me this before I bought the car. winter is apon us and I need SNOW tires. I live in Toronto Canada. Stephen