Toyota FT-86 Promoted in New Social Network Racer Facebook Game
Promoting a new product through a Facebook app is nothing new, but Toyota added an extra spin to their virtual racing game by building the track’s signage based on your personal Facebook content. Called Social Network Racer, the purpose of the Facebook racing game is to help promote the FR-S Concept, even though the game has no real presence of the vehicle other than some images and text at the starting line.
Each race tracks your time and places you in a ranking system, with the top 20 Social Network Racers shown off on a leaderboard. You can also accumulate points in order to upgrade your ride towards conquering that leaderboard. And if you’re bored of seeing your Facebook content streaming as you zoom by, you can create courses out of your friends’ Facebook pages too. A novel idea, sure – but we’re still a tad confused at the point of it all. But hey, it’s another racing game and time killer on Facebook, hooray!
To start playing the game, click here.
[Source: CNet]
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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