‘Versatile’ Veloster to Showcase Little Hyundai’s Tuning Potential at SEMA

‘Versatile’ Veloster to Showcase Little Hyundai’s Tuning Potential at SEMA

While most of the cars at the SEMA Show are built to be over-the-top displays of horsepower and gaudiness Hyundai is preparing to showcase at least one of its new Veloster models that takes a different approach.

Make no mistake, the car created by marketing agency PM Lifestyle and the Universal Technical Institute (UTI) will display a full suite of modifications, but it’s designed to be representative of what the average tuner could do with his or her car. The message is clear: Hyundai is betting the Veloster will be a hit with the tuner crowd and with auto enthusiasts and is working to showcase just how attractive a platform it can be.

Far more than just IHE (Intake, Header, Exhaust), the ‘Versatile Veloster’ will get a Sequence-X body kit, Konig wheels and plenty of Seibon carbon fiber goodies, including the hood and trunk, with a custom blue paint job covering the rest of the car. Performance upgrades include an AEM Cold Air Intake, Magnaflow exhaust and a custom header, while KW was contracted for a full coilover suspension and SSBC is supplying the brakes. Making an expected 163-hp (up from in the stock car), there’s also a Nitrous Express system for some added power.

On display at the 2011 SEMA Show from November 1-4, the PM Lifestyle ‘Versatile’ Veloster will then go on a three-year show tour with UTI, making appearances at 120 autocross, supercross and demonstration events.

Get a full rundown of the modifications after the jump and see AutoGuide’s complete 2011 SEMA Show preview here:

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Mechanically, PM Lifestyle plans to customize the following:

Ÿ  AEM Cold Air Intake

Ÿ  Autometer Phantom Nitrous Pressure and Air/Fuel Ratio Gauges

Ÿ  Aeromotive Fuel Pressure Regulator

Ÿ  B&M Hi-Tek Oil Cooler Fan

Ÿ  B&M Launch Control Unit

Ÿ  Chasebays Engine Ground Kit

Ÿ  KW Full Coilover Suspension

Ÿ  Magnaflow Exhaust

Ÿ  Magnaflow Hi-Flow Racing Catalytic Converter

Ÿ  Flex-A-Lite Radiator/Racing Thermostat

Ÿ  Nitrous Express Piranha and Purge Systems

Ÿ  Nitrous Express Automatic Bottle Heater

Ÿ  Royal Purple Fluids

Ÿ  SSBC Big Brake Kit

Ÿ  SPEC Clutch

Ÿ  Custom Racing Header and Chassis Brace

Ÿ  Optima Battery – 8022-091 75/25 Dual Terminal

Ÿ  Konig Deception Wheels (18×8)

Ÿ  Continental Extreme Contact DW Tires

Interior modifications include:

Ÿ  Cipher Auto Peanut Butter Leather Seats

Ÿ  Infinite Auto Design Peanut Butter Leather Center Console and Rear Seats

Ÿ  Infinite Auto Design Custom Suede A-Pillars and Headliner

Ÿ  Custom Snap-On Tool Storage Unit in Rear

Ÿ  Custom Harness Bar

Ÿ  Kicker 10-inch Solo Subwoofer

Kicker 400-watt Class D Amplifier

Ÿ  Kicker Audio Door Speakers

Ÿ  Kicker PES19C Substation Enclosure

Ÿ  Panasonic Toughbook

Ÿ  Status Seat Belt Harnesses

PM Lifestyle will also make exterior enhacements to the Veloster, including:

Ÿ  D-BASF Custom Paint Mix

Ÿ  GReddy Carbon Fiber Hood Dampers

Ÿ  Hyundai Genesis LED Door Mirrors

Ÿ  Seibon Carbon Fiber Hood

Ÿ  Seibon Carbon Fiber Trunk

Ÿ  Seibon Carbon Fiber Lower Rear Diffuser

Ÿ  Sequence-X Body Kit

Ÿ  V-LEDS HID Fog Light Kit

Ÿ  V-LEDS Complete LED Light Conversion