Chevrolet Celebrates 100th Birthday

Luke Vandezande
by Luke Vandezande

Chevy has a lot to celebrate this week— the brand turned 100 years old and delivered their millionth Cruze.

They’ve come a long way since November 3, 1911 when Swiss emigrant Louis Chevrolet and then-ousted GM founder William C. Durant first incorporated the brand.

Their Series 490 helped the fledgling brand prove itself against Ford, and offer serious competition to the Model T. The Series 490, named for its $490 price tag, offered a more refined product for $5 less than the Model T.

Though the Series 490 never overtook the Model T, it allowed Durant to re-acquire General Motors.

Many vehicles have sported the iconic bowtie since then, but the Cruze is making a splash unusual for the brand. Chevy says the Cruze ranks fourth globally and first in the North American market.

“I can’t think of a better birthday present,” said Chris Perry, vice president of global Chevrolet marketing and strategy, in a statement released to the media.

Today, Chevy is still captivating our imaginations with heart-pumpers like the ZR1 Corvette and capturing the world market with the globally distributed Cruze.

The Cruze went on sale in 2009 before launching in North America about a year ago. The automaker says that its largest markets are, in order: China, the United States, Russia, Canada, Mexico, India, Turkey, South Korea, Israel and Spain.

Gallery: 2011 Chevrolet Cruze

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