Chevrolet Celebrates 100th Birthday

Luke Vandezande
by Luke Vandezande

Chevy has a lot to celebrate this week— the brand turned 100 years old and delivered their millionth Cruze.

They’ve come a long way since November 3, 1911 when Swiss emigrant Louis Chevrolet and then-ousted GM founder William C. Durant first incorporated the brand.

Their Series 490 helped the fledgling brand prove itself against Ford, and offer serious competition to the Model T. The Series 490, named for its $490 price tag, offered a more refined product for $5 less than the Model T.

Though the Series 490 never overtook the Model T, it allowed Durant to re-acquire General Motors.

Many vehicles have sported the iconic bowtie since then, but the Cruze is making a splash unusual for the brand. Chevy says the Cruze ranks fourth globally and first in the North American market.

“I can’t think of a better birthday present,” said Chris Perry, vice president of global Chevrolet marketing and strategy, in a statement released to the media.

Today, Chevy is still captivating our imaginations with heart-pumpers like the ZR1 Corvette and capturing the world market with the globally distributed Cruze.

The Cruze went on sale in 2009 before launching in North America about a year ago. The automaker says that its largest markets are, in order: China, the United States, Russia, Canada, Mexico, India, Turkey, South Korea, Israel and Spain.

Gallery: 2011 Chevrolet Cruze

Luke Vandezande
Luke Vandezande

Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> and <A title="Luke on Google+" href="http://plus.google.com/112531385961538774338?rel=author">Google+</A>.

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