Chevrolet Colorado Will Offer Similar Functionality To Full-Size Truck: 2011 LA Auto Show

Derek Kreindler
by Derek Kreindler

Chevrolet‘s new mid-size Colorado pickup will offer most of the functionality of a full-size light-duty pickup without the operating costs, according to Mark Reuss, head of General Motors North America.

“You may have 85, 90 percent of what a big pickup will do,” Reuss told Automotive News at the Los Angeles Auto Show. The previous Colorado offered a 5-cylinder and a V8 option but Reuss did not announce powertrain options. With upcoming fuel economy regulations and rising gas prices, the Colorado will be an important entry in the pickup truck segment, the dominant vehicle in the United States.

Reuss also said that “rather than putting full-blown four-mode hybrids or two-mode hybrids into large pickup trucks and trying to get efficiency out of it, which is extremely expensive, we can do things with lower displacement, hybridization, alternate fuels.” Reuss also noted that the running costs of the Colorado would be significantly less than a full-size pickup.

General Motors will have to convince buyers that the smaller Colorado will be able to meet their needs, while marketing the pickup in such a way as to avoid the stigma that small pickups have among some buyers. GM did not say whether GMC will get a version to replace the GMC Canyon, sister truck to the Colorado.

[Source: Automotive News]

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