Chrysler To Offer Different Minivans For Canada, U.S. Market
Canadians should get ready to kiss the Chrysler Town and Country goodbye, as Chrysler seeks to trim its minivan lineup down to a single nameplate – but the opposite will be occurring in the United States, with the Dodge Caravan getting the axe, as the Caravan will now become the exclusive minivan sold by Chrysler LLC in the Great White North.
The Caravan is wildly popular in Canada, accounting for 70 percent of the Canadian minivan market alone, and is the third best selling nameplate in the country. Unlike the United States, the Caravan is sold at a number of price points, from a sub-$20,000 base model to premium versions that breach Dodge’s usual $30,000 price ceiling. Caravans are popular as commercial vehicles, family haulers and even as police cars in a number of locales.
On the other hand, the Town and Country outsells the Caravan by a 2:1 ratio in the United States, which has a far smaller minivan segment. Chrysler CEO Sergio Marchionne said that two minivan replacements would bow in 2013 – a large three row crossover, as well as a traditional minivan with sliding doors.
When the changeover occurs, the Town and Country will be the only nameplate left standing in America. But things seem to be moving in the opposite direction for the Great White North.
[Source: Detroit News]
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