Ford to Spread Green Message by Funding Eco Documentaries

Jason Siu
by Jason Siu

With the release of Ford’s electric Focus hatchback around the corner, Ford is looking to educate consumers on eco-friendly vehicles. They’ve teamed up with, a website developed by actor Adrian Grenier (from Entourage) and film producer Peter Glatzer to promote green and eco-consciousness to younger consumers.

Ford is chipping in by funding a series of short documentaries in order to push forward the idea of sustainability by incorporating pop culture like film, music and design. These documentaries will take an in-depth look at how innovators are shaping sustainable businesses. will also be helping promote Ford at events such as film festivals.

“ celebrates businesses where great design, sustainability and innovation meet, which is why we are so excited to be forging this relationship with Ford,” said Grenier.

[Source: Automotive News]

Join the conversation