GM Aiming For 10,000 Chevrolet Volt Sales Target In 2011
When the much ballyhooed Chevrolet Volt was launched last year, General Motors CEO Dan Akerson made a commitment to sell 10,000 units for 2011.
Given that production got off to a fairly slow start at the Hamtramck plant, it seemed like a lofty goal. Since July, when the plant was revamped to allow for an increase in capacity, production has been ramping up, as have sales. By the end of last month Chevrolet had sold some 5,003 copies of the car, though with only two months left in the year, it means that in November and December it will have to shift roughly the same amount of vehicles in order to meet the projected target.
Nonetheless, despite the slim chances of that happening, GM’s vice president of sales, Don Johnson, isn’t planning on throwing in the towel just yet. During a press conference call he said “I’ve never given up on a sales target in my life. Given the momentum we’ve got right now [with the Volt], I’m not going to give up on it now.”
[Source: The Car Tech Blog]