Lexus To Enter Indian Market Starting In 2013
Toyota has announced that starting in 2013, it will sell Lexus vehicles in India. No specific products were announced for sale, but likely contenders include the LS and GS sedans, as well as the RX crossover. Given India’s less than perfect roads, the LX and GX SUVs (based on the popular Toyota Land Cruiser SUVs) may also make it over.
While Lexus has been around for over 20 years, the brand didn’t expand beyond North American and Europe until 2o05. Asia, Russia the Middle East and now India are its latest conquests, and Toyota is hoping to repeat its success in markets like The United States. Unlike some luxury manufacturers, like Mercedes-Benz, Toyota will import Lexus vehicles from Japan and elsewhere. Mercedes chooses to assemble vehicles locally to avoid expensive import duties.
[Source: Left Lane News]