Toyota Hoping Prius Plug-In, New Models, Will Sales Back To Pre-2008 Levels

Jason Siu
by Jason Siu

Toyota is banking on its plug-in Prius hybrid and other new models to help bring their sales numbers back to pre-2008 status, where Toyota had no trouble grabbing the global sales crown each year. Currently Toyota is poised to lose that trophy to General Motors, undoubtedly due to the earthquake in March in Japan and the floods in Thailand hampering production.

But Toyota has a bright future ahead of them with their abundance of gasoline-electric vehicles on the horizon. There’s no doubt the Prius has enjoyed immense success worldwide and the Prius PHV hybrid will be introduced to the Japanese market on January 30th, with a starting price around $41,000. Toyota is aiming to sell 35,000 to 40,000 plug-in Priuses a year in Japan alone.

The new Prius PHV has a cruising range of 16.4-miles on its lithium-ion battery and can be charged using a household electricity outlet. Toyota hopes that the PHV will be able to compete with the electric car market while enticing consumers that are hesitant to buy an all-electric car.

[Source: Automotive News]

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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