Toyota's Fun-Vii Concept Car Is A Smartphone On Wheels: 2011 Tokyo Motor Show Preview

Jason Siu
by Jason Siu

Toyota unveiled today their Fun-Vii concept car ahead of its official debut at the 2011 Tokyo Motor Show. The concept, dubbed as a “smartphone on wheels” by Toyota President Akio Toyoda, allows drivers to customize the skin of the car to display anything from stock quotes to advertising to pictures downloaded from their phones.

Seating three, the Fun-Vii’s ultimate goal is to add a fourth dimension to the driving experience. That is, interconnectivity will join driving, turning and stopping. Toyota of course has no realistic release date for such a concept (if it even goes into production in any form), but has envisioned it to have other features such as auto-pilot and an onboard 3D hologram avatar for a year 20XX release. That’s right, 20XX – Toyota is pretty confident something like this will be manufactured in this century.

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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