2013 Buick Encore Teased: Detroit Auto Show Preview
General Motors will be busy at the upcoming Detroit Auto Show in January, announcing the reveal of the important new Cadillac ATS, as well as an all-new compact crossover for the Buick brand. Called the Encore, it is based on the same architecture as the Sonic sub-compact and as a result will be a size-down from other GM compact crossovers like the Chevy Equinox.
In recent conversations with a GM insider, AutoGuide was told that while it technically fits in the same category as the MINI Countryman and Nissan Juke, it will have a more conventional SUV look (along the lines of the Enclave) and will be focused on more traditional Buick values.
To help build interest, Buick will launch a new Encore tab on its Facebook page later this week, where it will slowly reveal sections of the new SUV.
Click here to see AutoGuide’s complete 2012 North American International Auto Show Coverage
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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