2013 Ford Fusion App Teases Upcoming Release: Detroit Auto Show Preview [Video]

Jason Siu
by Jason Siu

Ford is taking a clever approach to virtually revealing the new 2013 Fusion sedan before its official debut at the upcoming 2012 Detroit Auto Show. Using an app, now available on Android and iOS systems for smartphones and tablets, is an augmented reality game app where users can virtually drive the new Fusion through a series of worlds that unlock to reveal the car.

Each track is loaded with video clips featuring insight on technology and design from key Fusion team members. A daily video clip will unlock more content to the app every day with demonstrations of key vehicle features on the new 2013 Fusion.

When the vehicle finally debuts at the 2012 Detroit Auto Show, users will be able to unlock access to the full image of the car. At that point, they will also be able to drive any of the four Fusions on the virtual track in addition to creating a custom image of the car to share via Facebook or Twitter.

The all-new Ford Fusion will also be the Official Car of the 2012 CES show.

Check out an app walkthrough video after the break.

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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  • Charlotte Jones Charlotte Jones on Feb 03, 2012

    don't tease about the release date if its later than early fall, I wll go ahead with my purchase of another camry.

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