Audi To Open New China Factory

Given the rapid rate of growth in China, luxury automakers are falling all over themselves in an effort to boost capacity to keep up with demand.

Audi, amongst the longest established of German luxury car makers in China (FAW was assembling versions of the original Aero Audi 100 model as far back as the 1980s), has said that it plans to build a new factory in Foshan, in Southern China. Said facility will reportedly have a capacity to produce between 150,000 and 200,000 units annually. Combined with production at the existing FAW-VW Changchun facility (which currently assembles the Q5, A4 and A6), that should help boost total Chinese Audi production to some 700,000 vehicles annually.

Audi’s Chief Executive, Rupert Stadler, in response to the announcement, stated, “we want to clearly expand our presence in China and further strengthen our strategic partnership” and the “[new] factory is a milestone in our long-term growth strategy in China.”

[Source: Bloomberg]

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