BMW to Launch New Electric Vehicle Brand In China
BMW is turning to Brilliance Jinbei Automobile, an already-established Chinese partner, to work their way around new legislation aimed at promoting Chinese cars.
Ian Robertson, director of sales and marketing for BMW told Automotive News Europe said the new brand, which will exist solely to sell electric vehicles in China, will only use limited BMW technology. That decision is in contrast to the i3 and i8 cars BMW plans to release in other markets, including the North America and Europe.
This isn’t the first time BMW and Brilliance have worked together to market a vehicle in China. Last April we reported a story on a 5-series plug-in hybrid meant for Chinese markets that the companies worked together on.
[Source: AutoNewsEurope]
Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> and <A title="Luke on Google+" href="http://plus.google.com/112531385961538774338?rel=author">Google+</A>.
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