Ferrari "Tailor-Made" Program Aims To Build On Classic Tradition
Back in the 1950s and ’60s, when you bought or ordered a Ferrari, being able to select individual colors, features or options was virtually par for the course, a big reason why today, survivors from that era tend to fetch huge money when they come up for sale.
Now, Maranello has launched a new bespoke cosmetic program, that aims to build on those age-old traditions of customer excellence and exclusivity. Called “Tailor Made,” it allows Ferrari clients to essentially personalize every last interior and exterior detail of their new car, with assistance from a Personal Designer who works with them through the entire selection and creation process, right up to the point at which the customer takes delivery.
In fact, customers are actively encouraged to visit the Ferrari facilities where they can browse different materials and concepts, as well as preview the final results of their selection. They can even collect their completed car from Maranello personally if they so choose.
The Tailor Made program embodies three distinct elements;
Scuderia, a race inspired category which provides customers with such options as carbon-fibre trim, rubberized leather, Alcantara, chamois and other such finishes such as diamond quilted fabric (inspired by such a pattern found on the 1957 250 Testa Rossa), as well as specific exterior colors and even, racing stripes, such as those found on original North American Racing Team (NART) cars.
Classica, which includes pastel colors inspired from Ferrari exterior hues of the past, along with traditional materials such as rich wools, cashmere, leather, or velvet.
And finally, Inedita, which takes an experimental approach, combining new themes with traditional ones, such as as offering a novel range of materials, like as denim or suit fabric, for upholstery.