Lotus Debuts New Evora GTE By Swizz Beatz
The Evora GTE is the most powerful Lotus to date, making 444 horsepower with a 3.5-liter v6, but track-bred performance isn’t quite enough to make it pop.
Instead Lotus signed a deal with rapper/producer Swizz Beatz to collaborate on a special line of cars that have hiphop swag. This isn’t the first time an automaker resorted to the rap community for extra buzz, as Funkmaster Flex and Ford had a tie-up earlier in the decade.
Lotus chose the Alvin Ailey’s Opening Night Gala to show off their chrome-adorned special edition Evora GTE. Aside from serous horsepower, the car gets an automated manual transmission and carbon fiber throughout the body, good for shaving off anther 231 pounds.
Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> and <A title="Luke on Google+" href="http://plus.google.com/112531385961538774338?rel=author">Google+</A>.
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Wow, we have seen another act, of a 12 year old CEO OF LOTUS, the guy has driven the likes of success into the ground, one more time, the biggest mistake lotus owners have made is letting Dandy boy spend money and make too many decisions, This is what one person that has all the answers dose (((it dont work))) burn Dandy boys ideas down, If you have a lotus sale it, the appeal is going down, we understand, the apple of a marketable item is based on its worth and the ability to get people to perceive the value as a needed item, were in the universe dose making this swizzle stick a great move, we are trying to get 12-22 year kids to buy cars and poor people, great job Dandy boy, some one screwed up giving Dandy boy the CEO job why we could have given him a job at Lotus but at the back of the room with no Desk, Pen or Paper.