Mercedes-Benz Aims For 13% Output Increase
Daimler got caught with their pants down this year when Audi passed Mercedes-Benz for the first time in history to become the world’s number two luxury car maker. That won’t be the case if they have their way next year.
According to internal documents obtained by Automotive News, Daimler is spurring Mercedes to increase output by 13 percent next year to more than 1.4 millon passenger vehicles. Those numbers don’t include their Smart or soon-to-vanish Maybach brands. With those figured into the mix, the company projects 1.52 million vehicles next year, though a Daimler spokesperson declined to comment on the goals.
“Mercedes-Benz is going on the attack,” Daimler board member for manufacturing and procurement Wolfgang Bernhard said in a press release. “We are securing our path to the top by extensively investing in the expansion of our high-performance production network.”
Mercedes fell to third place this year despite breaking company records by selling 1.25 million cars and SUVs.
[Source: Automotive News]
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[Source: Automotive News]
Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> and <A title="Luke on Google+" href="http://plus.google.com/112531385961538774338?rel=author">Google+</A>.
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