2013 Buick Encore Video – First Look: 2012 Detroit Auto Show

Colum Wood
by Colum Wood

Buick has achieved two straight years of growth and the brand is looking to keep up the momentum, targeting new buyers with unconventional new products. The Enclave SUV kicked-off the new Buick and it’s been a smash success, and even near the end of its product cycle continues to be the brand’s best seller. So if one crossover is a good idea, two must be better… right?

That thinking has spawned the Encore, a sub-compact crossover, that’s a step down in size from GM models like the Chevy Equinox. Rather than being based on a compact car platform like the Cruze, it’s based on the sub-compact Sonic.

For more on the Encore, watch AutoGuide’s first look video from the Detroit Auto Show below.

GALLERY: 2013 Buick Encore

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Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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