Acura Targets 45 Percent Sales Increase in 2012

Colum Wood
by Colum Wood

After a downright miserable year with an eight percent sales decline, Acura is forecasting a massively successful 2012. On hand to debut two new models as well as the Acura NSX concept car at the Detroit Auto Show, sales VP Jeff Conrad dropped a stunning number, telling the assembled press that Acura will increase its volume by 45 percent this year.

Part of the increase will come from having production capacity back at full steam after a difficult year that included both the Japan earthquake and tsunami as well as flooding in Thailand. Prior to those natural disasters, says Conrad, Acura saw 13 months of double-digit sales increases.

The other major area of growth will come from the two new products unveiled in Detroit: the second-generation RDX, as well as an all-new compact luxury sedan called the ILX. Both the small luxury sedan and compact luxury crossover segments are expecting significant growth in the next four years says Conrad. “In fact they are the only two segments expecting double digit growth,” he says.

Past RDX sales have never been all that impressive, but Acura hopes to change that with a new V6 engine and larger overall size for the RDX with much improved power and fuel economy. As for the ILX, the addition of any new model to a lineup is certain to help sales, but perhaps the biggest factor will be the car’s entry-price, which Acura says will be well below the $30,000 mark.

GALLERY: 2013 Acura ILX

GALLERY: 2013 Acura RDX

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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