Audi Q3 Vail Concept Revealed With 314-HP: 2012 Detroit Auto Show

Jason Siu
by Jason Siu

Audi has unveiled a themed vehicle in the form of their Q3 compact SUV at this year’s Detroit Auto Show. The Audi Q3 Vail is named after the famous winter sports venue in the US with winter sports and functionality as its theme.

The themed design targets young enthusiasts of winter sports who love skiing or snowboarding and represents a new, potential variation on the SUV concept. The Q3 Vail sports an Energy Red exterior that features gold pearl while the add-on body parts are finished in a matte gray quartz-based paint. Aluminum and glossy black details also enhance the exterior styling.

Features that caught our eye on the Q3 Vail include the flared wheel arches and running boards which Audi announced that they plan to incorporate into the extensive range of Q3 accessories. Up top, the aluminum roof rails were designed specifically for transporting skis and snowboards, with their display vehicle rocking carbon fiber sports equipment.

Wheels for the Q3 Vail come in the form of 20×8.5-inch in a high-gloss finish mated to 255/45/20 off-road tires. The interior continues the same color scheme as the exterior with a titanium gray Alcantara headliner while the majority of the interior is black with red accents. Aluminum is used to highlight the instrument cluster while other trim pieces have been finished in high-gloss black.

And for the winter sports fans, the side wall of the trunk houses a charging station and can also be used to store flashlights while charging them inductively at the same time. There is also a Thermos bottle in the cup holder between the front seats that’s able to chill or warm drinks. Both sport LED lights to show the current charge level, while the flashlights can also play double-duty to warm your hands of ski boots thanks to an infrared heating element.

Powering the Q3 Vail is a 2.5L turbocharged, five-cylinder TFSI powerplant with 314-hp and 295 lb-ft of torque. The Q3 Vail is a great concept in showing off what the new Audi model can potentially do for the everyday consumer.

GALLERY: Audi Q3 Vail Official Photos

GALLERY: Audi A3 Vail Debut

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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  • Alex Alex on Jan 09, 2012

    Everyone seems to be stepping into the sub compact SUV, CUV, but i see where this is going!

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