BMW M Performance Pushing for Supercar to Call Its Own

Huw Evans
by Huw Evans
Bonhams Auction Dubai, BMW M1 (09/2010)

Not since the original 1978-81 M1 (shown) has BMW‘s performance division offered a bonafide supercar, yet as the performance envelope is pushed further with the division’s other offerings, the idea to launch a halo, bespoke model has been gaining traction.

Yet, despite enthusiasm from within the ranks of M division, including development boss Albert Biermann, it’s currently proving tough to convince management at BMW itself to green light such a project. Currently, the resources are available to build the car but it simply isn’t considered a profitable exercise especially given BMW’s current business strategy which requires that each model in the product portfolio make money.

“We have the skills and we’d love to do it,” Biermann said recently. “We’ve discussed it several times but [so far] we’ve never been able to make the business case.”

[Source: Autocar]

Huw Evans
Huw Evans

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