Cadillac Mulling Smaller Crossover to Rival BMW X3

Colum Wood
by Colum Wood
Cadillac SRX Crossover. (07/28/2011)

With the 3 Series now directly in its sites with the ATS compact luxury sports sedan, Cadillac is looking to take on the BMW X3 as well.

While the GM luxury brand does already offer the SRX (above), Caddy VP of sales Kurt McNeil has admitted that a new, smaller crossover is under consideration. It would be one that, “would go a little bit more head-to-head with the X3.” McNeil stopped short of confirming the car, saying that no final decision has been made on the product, however, he did drop one important remark that can be seen as a clear sign that baby SRX is on its way.

“The fact that Cadillac is becoming more of a global brand will certainly play a role in that decision,” he said. Small luxury crossovers are one of the fastest growing segments in the auto industry, particularly in emerging markets, and Cadillac isn’t likely to miss out on the surge – especially not when they have an all-new platform in the ATS that can be adapted for just such a purpose.

[Source: AutoNews]

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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