Cadillac Mulling Smaller Crossover to Rival BMW X3
With the 3 Series now directly in its sites with the ATS compact luxury sports sedan, Cadillac is looking to take on the BMW X3 as well.
While the GM luxury brand does already offer the SRX (above), Caddy VP of sales Kurt McNeil has admitted that a new, smaller crossover is under consideration. It would be one that, “would go a little bit more head-to-head with the X3.” McNeil stopped short of confirming the car, saying that no final decision has been made on the product, however, he did drop one important remark that can be seen as a clear sign that baby SRX is on its way.
“The fact that Cadillac is becoming more of a global brand will certainly play a role in that decision,” he said. Small luxury crossovers are one of the fastest growing segments in the auto industry, particularly in emerging markets, and Cadillac isn’t likely to miss out on the surge – especially not when they have an all-new platform in the ATS that can be adapted for just such a purpose.
[Source: AutoNews]
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