Chevrolet Creates Worlds Largest Claw Game, Claims Guiness Record [Video]

Jason Siu
by Jason Siu

GM continued flexing their marketing prowess with a new promotion for the Chevy Sonic, creating the world’s largest claw game on Hollywood Boulevard out in Los Angeles.

The five-story 3D projection of a claw game was created on the side of The Roosevelt Hotel in Los Angeles, California and even won itself a spot in the Guiness World Book of Records for being the world’s largest claw game. Passer-bys were able to line up for a chance to use a human-sized joystick to direct the claw – which was essentially a huge projection on the side of the building – and had a chance to win prizes. The top prize of course was a brand new 2012 Chevy Sonic, but other prizes included a $4,000 vacation and a Burton snowboard.

Check out a video after the break showcasing the concept behind the World’s Largest Claw Game and how it all worked.

[Source: Autoblog]

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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