Rolls-Royce Hits Record Sales in 2011

Jason Siu
by Jason Siu

Thanks to the Chinese market, Rolls-Royce had a record setting year for sales in 2011 with 3,538 luxury cars delivered to customers. In 2010, Rolls-Royce only managed to sell 2,711 cars, 31-percent less than 2011.

Rolls-Royce’s previous best year was back in 1978 when they said 3,347 cars. The record-setting 3,538 marks the highest sales in a single year in Rolls-Royce’s stories 107-year history. Strong sales growth occurred worldwide, but the Asian Pacific region was the most significant with a 47-percent increase. North America was up 17-percent while the Middle East experienced a 23-percent growth compared to 2010. At home, the United Kingdom reported a 30-percent growth in the year.

The luxury automaker also enjoyed growth in their Bespoke personalization program with nearly every Phantom model leaving their factory with some element of personalization done to it. Rolls-Royce’s Bespoke personalization program allows the buyer to choose from unique paint colors, interior details and embroidery or even whole vehicle designs with champagne sets and humidors.

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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