Nissan Shows Off "Common Module Family" Strategy

Sami Haj-Assaad
by Sami Haj-Assaad

In a bid to save money over the long run, Nissan has hatched up a plan that involves a versatile platform which will be the underpinnings for many new models.

Nissan has unveiled its “Nissan Common Module Family” concept, which consists of four variable modules: engine compartment, cockpit, front underbody and rear underbody. Nissan says that vehicles can be efficiently designed by combining these modules in different ways.

This concept will help the company bring new technology and features to its models at a lower cost, with vehicles developed on this platform hopefully entering the market as soon at 2013.

Vehicles that can be made under this strategy include: MPV’s, SUVs, Sedans and Hybrids.

This strategy is new to Nissan, but has been seen across the automotive industry. Volkswagen Auto Group has its MQB platform which will help supply up to 60 models. Ford also has the One Ford strategy, which is the C-segment platform that underpins the Focus, sharing it’s platform with up to 10 different models.

Sami Haj-Assaad
Sami Haj-Assaad

Sami has an unquenchable thirst for car knowledge and has been at AutoGuide for the past six years. He has a degree in journalism and media studies from the University of Guelph-Humber in Toronto and has won multiple journalism awards from the Automotive Journalist Association of Canada. Sami is also on the jury for the World Car Awards.

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