RAM Jumps on Ford-Bashing Bandwagon in New Ad – Video

Stephen Elmer
by Stephen Elmer

The Chevrolet Silverado super bowl ad caused quite a controversy, as Ford didn’t see the lighthearted fun in the spot which suggests that Chevys are the only trucks which could survive the apocalypse, and that anyone driving a Ford wouldn’t make it.

It seems that Ram trucks also wants to join in the Ford bashing, recently releasing a commercial of its own that speaks quite negatively of Ford trucks. The question posed in the spot is, what if you were to take away horsepower, torque and warranty coverage from a Ram? “Well,” says the rough and manly voice-over, “you’d end up with a Ford F-150.”

Whether Ram and Chevy were in cahoots when producing these ads, we don’t know. And why Ford is the butt of all these jokes, we can only assume because the F-150 is such a successful seller and its competition is a little jealous.

Originally, Ford had said that it was going to take Chevy to court over the ad, saying that the reliability claims in the commercial were inaccurate. It seems the lawsuit was not followed through however, which begs the question, how will Ford answer its rivals?

Watch the ad after the jump.

Stephen Elmer
Stephen Elmer

Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>

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