Toyota Prius C Now Reaches 120,000 Orders in Japan
We might become cautiously optimistic about Toyota if these reported order numbers continue to grow exponentially. It was just the end of December that we got reports that the Toyota Prius c in Japan (known as the Toyota Aqua) had reached 60,000 orders; and now just a little over a month later, they have reached 120,000 orders for their new compact hybrid sedan.
And without the Prius c even hitting American dealerships yet, Toyota can call the vehicle a success considering they have 10 times the order of their monthly sales target of 12,000 vehicles in Japan. Now their biggest issue is whether or not they wish to increase production in order to meet the overwhelming demand in Japan.
It’s probably no surprise that the Aqua is such a huge success in Japan. The standard Prius was the best-selling car in Japan last year, and despite the setbacks encountered through the tragic earthquake and tsunami, Toyota still managed to sell more than 250,000 Priuses.
GALLERY: Toyota Prius c
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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