Women Make 80% of Automotive Purchase Decisions

Amy Tokic
by Amy Tokic
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women make 80 of automotive purchase decisions

Who knew that women had so much influence when it comes to buying the family car? In fact, women have almost 80 percent of the purchase decision power – that’s a pretty impressive number.

The Heels & Wheels website (the site focuses on real world testing specifically by women) has some interesting numbers regarding women and their automotive purchasing influence. In addition to the figure stated above, women also make 62 percent of new car purchases and have over $5 trillion in purchasing power. And when the car breaks down, women make 65 to 80 percent of the service and maintenance decisions.

What do you think about these numbers? Do they translate in your household? Leave us your thoughts in the comments section below.

[Source: Polk]

Amy Tokic
Amy Tokic

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