2012 Ford Mustang Becomes a MicroStang Thanks to West Coast Customs – Video

Jason Siu
by Jason Siu

While Apple successfully continues to campaign a clean and subtle design for all of their products, and Google embraces the open-source world, it seems like Microsoft is a bit lost. Outside of its Kinect and Xbox 360 video game system, the once tech giant has become an afterthought in most people’s minds.

But in the past couple of years, the company has been working hard to change that image. Its new Windows Phone 7 can’t officially be declared a bust yet, and their upcoming Windows 8 is supposed to revolutionize how we use a PC. In an attempt to be hip and to show off all its new technology, Microsoft teamed up with West Coast Customs to build a 2012 Ford Mustang that it calls the MicroStang.

While the general public will find the Mustang to be cool, we feel like it’s just further proof how far Microsoft is missing the mark when it comes to their products and marketing them to the right demographic.

Now this isn’t the West Coast Custom’s worst creation, but it definitely isn’t the best. The team took a 2012 Mustang and retrofitted a 1967 fastback replica front-end, made it matte black and proceeded to plaster it with Microsoft gadgets inside and out. Built in Wi-Fi, heads-up displays with augmented reality on the windshield, Kinect sensors in the front and rear of the car, and a Windows 8 touchscreen tablet are just some of the goods WCC put into the Micro-Stang.

Of course the ‘Stang has Ford SYNC which is developed by Microsoft, an Xbox 360, and a rear windshield projector screen. The finishing touch was their Windows Phone integration which allows users to locate, unlock, and start the car from a Windows Phone app. Oh yeah, you can play police officer too by talking into the phone and having your voice emit to the outside world from the car.

Microsoft plans on touring the vehicle around hoping to entice developers to look closer into its new products. It’s probably one way to go about it, but we don’t think it’s the right way.

Watch a video after the break sneak previewing the TV episode that will show the build.

GALLERY: 2012 Ford MicroStang

[Source: The Verge]

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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 2 comments
  • Stephen Marcus Colmar Stephen Marcus Colmar on Apr 07, 2012

    That entire body is '67 Mustang, not just the front end.

  • Steve Olivier Jr Steve Olivier Jr on Jun 02, 2013

    so i just watched the episode of westcoast customs where they built the micro-stang, and all i can say is who ever wrote this review is a jackoff. apparently he has no clue as to how much work and time or talent it takes to create what ryan and his crew created. and then microsoft comes in and installs a whole list of cool features, this car is awesome. watching where the new car market is heading this was one of the best platforms to display their new products and the best way to show off and try to draw in new company's to create new ideas for the automotive industry. i hope they make some of these features available for the public to purchase and install on their own vehicles. keep up the awesome work ryan and dumb asses like this dude should be ignored by everyone in the world and maby he will just go away.

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