Audi A3, A4, and Q7 to Get Plug-In Hybrid Variants, CEO Says

Jason Siu
by Jason Siu

At the 2012 Audi Annual Press Conference, Audi CEO Rupert Stadler confirmed that the German automaker will be manufacturing plug-in hybrid variants of their A3, A4, and Q7 models.

“While we are planning small-scale series production for this car, which is a vital element in our innovation and technology plans, the electric driving experience will become a reality for a growing clientele with our plug-in hybrids,” Stadler said.

The market launch for the A3 plug-in hybrid is set for 2014 while the next-generation A4 and Q7 will get plug-in hybrid variants starting in 2014 and in successive years. By 2020, Audi hopes to have an e-tron available in every segment to help achieve total sales in the six-figure range.

“Our pioneering vehicle in this field is the Audi A3, with the market launch of a plug-in version slated for 2014. This will be followed by the next-generation Audi A4 and Audi Q7 plug-in cars – starting in 2014 and in successive years. In 2020, we want to have an e-tron available in every segment and to achieve total sales in the six-figure range,” Stadler said.

Stadler also addressed Audi’s focus in optimizing their gas and diesel engines to help reduce CO2 emissions, spoke about the first Audi race car with a hybrid engine, and was clear that their goal for 2012 will be to “achieve stronger growth than the market as a whole.” It’s widely speculated that the automotive industry will experience a 4-percent increase in car sales this year, but Audi wants to best that average.

It will continue to target the Chinese market with hopes to achieve double-digit growth yet again. The German automaker plans to nearly double their dealer network in China by the end of 2013. The Q3 will also be introduced to China and a new generation of the popular A6L (long version) will be launched before 2012 ends.

GALLERY: Audi A3 Hatchback

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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