California OTS Employs Zombies in Distracted Driving Ads – Video
April has been designated as National Distracted Driving Awareness Month, and it’s no surprise with all the news surrounding distracting elements in our vehicles.
German automaker Mercedes-Benz has already jumped on board with its driving academy offering free safety seminars in the state of California. Now the California Office of Traffic Safety is creating seven anti-distracted driving ads and the first one has hit the Web, featuring none other than zombies.
We’re not really sure what effect this ad is supposed to have on us. Are zombies coming to stop us from being distracted while driving? Are we going to all become zombies if we text and drive? Is the State of California saying we’re just zombies texting and driving? Oh no, now we’re just more confused.
Watch the first of seven anti-distracted driving ads from the California Office of Traffic Safety after the break.
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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