Datsun to Be Revived for New and Emerging Markets

Jason Siu
by Jason Siu

Japanese automaker Nissan is readying a revival of its Datsun nameplate, but it won’t be making its presence known in America. Instead, the Datsun brand will be used for Nissan’s entry-level models in emerging markets like India, Indonesia, and Russia.

According to reports, the revival could come as soon as 2014 and the Datsun-branded models will also be produced in those emerging markets. The price range for these vehicles will simply be affordable and economical, with a range of around 500,000-yen or $6,200. Nissan is hoping to sell around 300,000 Datsun vehicles annually.

The Datsun name brand started to get phased out in 1986 in America, as the newly renamed Nissan started to emerge. The automaker wants to separate these cheaper, lower-end models from their Nissan brand in order to not dilute the prestige it has established over the years. The same strategy is used by other manufacturers, such as Volkswagen with their SEAT and Skoda names.

[Source: The Detroit Bureau]

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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