Ford Escape is the Star of New Reality Show

Stephen Elmer
by Stephen Elmer
DEARBORN, Mich., March 8, 2012 A The all-new 2013 Ford Escape stars in the reality TV series "Escape Routes" debuting Saturday March 31 on NBC and Telemundo's mun2 cable network. "Escape Routes" is an interactive reality series that will feature a cast of six teams of two participating in a unique road-trip competition with real-world…

Social media is the newest venue which car manufacturers debut upcoming vehicles, and Ford is using prime time television to sell its new 2013 Ford Escape, with the challenge adventure based show, “Escape Routes.”

The show will follow six teams of two as they traverse America, stopping to compete in competitions along the way, all featuring the 2013 Ford Escape. “This is the first time an automaker has used prime-time television to launch a new vehicles and it is a great showcase for the all-new Escape,” said Ford’s vice-president of global marketing, sales and service Jim Farley.

The show will air Saturday evenings at 8pm on NBC, and on mun2, a Latin American station on Saturday nights at 11pm.

Along with watching the show, fans can track the locations of each team in real time on escaperoutes.com.

Stephen Elmer
Stephen Elmer

Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>

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