Ram Launches 1500 Lone Star Edition to Celebrate 10th Anniversary

Nauman Farooq
by Nauman Farooq

Back in 2002, a special edition Ram 1500 pick-up truck was launched specifically for Texan truck buyers. Called the Lone Star edition, it quickly became the top selling Ram model in the vast state.

“The Ram 1500 Lone Star was the first pickup truck designed by Texans and built specifically for Texans. Native Texans are very proud to be from the Lone Star State. For the last 10 years, this truck has given us the authentic opportunity to proudly connect Ram with Texas’ very proud state motto,” said Ram Trucks president and CEO Fred Diaz.

In the last 10 years, over 80,000 Lone Star edition trucks have been sold in Texas, and the automaker hopes to continue the trend with the new 2012 Ram 1500 Lone Star 10th Anniversary Edition.

The Lone Star 10th Anniversary edition gets new, larger “Lone Star” badges with the prominent red, white and blue Texas state emblem on its front doors and tailgate. The new badges are also part of an exclusive appearance package and replace the “Ram 1500” badging that other models wear.

More than just the badges set this truck apart from other Rams, inside you’ll find Katzkin perforated leather seats with Texas Lone Star logo’s. The glove box and floor mats also get the 10th Anniversary logos.

Powering this truck is the 5.7-liter HEMI V8, which produces 390 horsepower and 407 lb/ ft of torque and is mated to a six-speed automatic transmission.

Offered only in the Crew Cab body style, you can choose between black, bright silver, bright white, deep cherry red, flame red, mineral gray and true blue for the exterior.

If interested, you can pick up this pickup sometime around June though a specific date wasn’t mentioned. Pricing for the Lone Star edition starts at $36,440. You also need to be in Texas as this is a Texas only truck.

Nauman Farooq
Nauman Farooq

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