Rolls-Royce has probably caught on that bespoke models for niche markets sell pretty quickly. The British luxury automaker sold out its “Year of the Dragon” Phantom in merely two months to the Chinese, and now it created a complete one-off Phantom Coupe Mirage for the United Arab Emirates market.
Inspired by Arabian horses, the one-off model was ordered by Rolls-Royce Brand Manager at Abu Dhabi Motors to help increase Rolls-Royce’s brand presence in the United Arab Emirates. The Phantom Coupe received a matte black exterior finish, while the interior has been highlighted in Mugello red with black accents.
Throughout the car are classy Mirage inlays, which signify the horse the vehicle was based on.
“The synergies between the Arabian horse and the Rolls-Royce brand are hard to ignore. Arabian Horses are one of the oldest equine breeds in existence, renowned for their refined physical attributes, fine temperament and strong bloodline; just as Rolls-Royce is synonymous with exquisite design, flawless performance and pioneering heritage. This car celebrates those shared qualities by embodying the spirit of a true champion, Mirage, the perfect example of a Classic Arabian Horse,” said Kadhim Al Helli, the Brand Manager who commissioned the custom build from Goodwood, England.
It might just be a one-off to start, but we believe the UAE market will embrace the unique model and demand for, at the very least, Mirage homages on more special order Phantoms.
GALLERY: Rolls-Royce Phantom Coupe Mirage