Skoda 'Pimp My Ride' Commercial Features Xzibit
Few true car enthusiasts are able to respect MTV’s Pimp My Ride, but that hasn’t kept it from being a hit with the kids. Big shiny rims and bigger, shinier, TV screens are all it takes to aim a teenybopper’s attention toward a car.
Regardless of the mechanical merit behind the show, or lack thereof, the once-hardcore gangster rapper turned TV personality, Xzibit, quickly became a poster boy for tricked-out transformations. If that image proved one thing since it’s inception in 2005, it’s commercial marketability.
Something about the lowriders of Long Beach and bong-rattling bass that seems to accompany is a recipe for sales success, which is something Volkswagen-owned Skoda Auto of the Czech Republic seems to be aware of.
In one of its latest ads, the automaker features a nerdy-looking white guy pulling up to an obvious imitation of the Pimp My Ride garage called “Czech Coast Customs” and saying “Mr. Xzibit, could you fix my car? Please?”
In seconds, the car is mutilated and dragged out with sparks flying. Then, in typical fashion, Xzibit pulls a cloth off the kid’s new ride, a Skoda Yeti. Watch the commercial below, it’s pretty funny.
Get the Flash Player to see this player.
Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> and <A title="Luke on Google+" href="http://plus.google.com/112531385961538774338?rel=author">Google+</A>.
More by Luke Vandezande
Comments
Join the conversation