Subaru BRZ, Toyota GT86, Scion FR-S Production Pegged at 100,000 Units a Year
Those in the market for the all-new Subaru BRZ and Scion FR-S ( Toyota GT 86) will be excited to hear that Yasuyuki Yoshinaga, president of Fuji Heavy Industries Ltd., has announced the production of the new jointly-produced sports car will hit 100,000 a year.
At least that’s their goal. The BRZ/FR-S/GT 86 are all produced at the Subaru Gunma Factory in Japan and it looks like the announcement comes hot on the heels of initial order figures. Toyota has already seen 7,000 orders for the GT 86 while the BRZ has garnered the attention of 2,500 enthusiasts. While those numbers are clearly skewed since it’s a brand new car on the market, it’s still far more than what the Japanese automakers planned on selling each month.
Last week we heard that Subaru only has plans to bring 6,000 BRZs to America. Whether or not that will change remains to be seen, but we have a feeling that more customers will opt for the Scion FR-S than the Subaru BRZ in America.
[Source: FT-86 Club]
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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