Toyota Increases Pricing on Select Models

Jason Siu
by Jason Siu

Toyota Motor Sales has announced MSRP increases for select Toyota and Scion models with the price jumps ranging from $150 to $270 from its previous model year to its current one.

The 2012 Toyota Prius v Hybrid gets a price increase of $150 for the Two, Three, and Five trim models. The Camry L and LE models see a $100 increase while the XLE sees a $50 price change. Meanwhile, the standard Camry SE model is $220 higher than its 2011 model year counterpart, while the SE V6 and XLE V6 is now up $270. Camry Hybrid LE saw a $90 dollar increase while the XLE is up $100.

All Toyota Tacoma models see a $250 price increase while the Highlander Hybrid models see a $175 increase. Lastly, the 2013 Scion tC both automatic and manual will have its MSRP up $150.

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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