Volkswagen Up! Concepts Shows Off Its Versatility: Geneva Motor Show Preview
Volkswagen will be bringing their hip, new Up! model to the upcoming Geneva Motor Show in four concept flavors to show off its versatility. The four concepts include a Swiss Up!, Winter Up!, Orange x Up!, and Cargo Up!
The Swiss Up! concept will sport the Swiss flag’s colors and a Tornado Red paint and contrasting white mirror caps. On the inside is a white dashboard, giving it a complete color scheme fitting for the Switzerland motor show. The Winter Up! will sport a white and blue theme while carrying a pair of snowboards on the roof. And to make it a snow-friendly car, the concept has a raised ride height, underbody protection, and an ESP with an electronic differential lock.
The bright Orange x Up! is a concept for “nighttime expeditions”, according to VW and has built-in searchlights on its roof box. Lastly is the Cargo Up! which appears to be a concept that could make it into production. The rear seats have been removed for extra loading space and has a carrying capacity of almost 940 lbs. It also has extra underbody protection panels and a higher ride height to compensate for the extra weight from its cargo. A plexiglas sheet separates the driver from its cargo.
GALLERY: Volkswagen Up! Concepts
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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