Bentley Announces Global Partnership With Starwood Luxury Hotels

Danny Choy
by Danny Choy
Bentley of late has enjoyed double digit growths as the luxury marque rapidly expands in new markets. Moving forward with an aim to double annual sales by 2017, Bentley hopes to create a bigger impact in foreign markets by announcing a partnership with the world class St. Regis and The Luxury Collection Hotels & Resorts, brands of the Starwood Hotels & Resorts Worldwide company.

According to Global Brand Leader for St. Regis Hotels & Resorts Paul James, “Starwood’s luxury brands continues to grow globally and so does the global nature of our guests. We are committed to providing experiences that far surpass their expectations, and this partnership with Bentley enables our discerning guests to explore must-see destinations in unparalleled style.”

Previously, St. Regis hosted a pilot bespoke Italian driving tour for Bentley model owners and guests of The St. Regis Rome and the newly opened St. Regis Florence in October, 2011. For the new partnership, the St. Regis hotels has chosen a line of Bentley Continental Flying Spur models for its house fleet of luxury travelers. The Bentley Flying Spurs will be appointed at resorts including The St. Regis Singapore, The St. Regis Saadiyat Island Resort in Abu Dhabi, as well as the flagship hotel in New York.

Head of Bentely Motors customer relations Joe Ashworth is pleased with the partnership, “At Bentley, we are committed to maintaining our position as the definitive British luxury car company. It is therefore important that we partner with a pinnacle brand that underpins our own values of craftsmanship, style, and sophistication. Our current and prospective customers recognize the heritage of both brands, and with Starwood’s Luxury Brands, we aim to broaden the appeal and experience of Bentley.”

Later this month, The Luxury Collection Hotels & Resorts and Bentley will hold an inaugural “Springtime Bentley Grand Tour” from Vienna to Salzburg, Austria. A two day event, guests will receive a grand experience of scenic Austria behind the wheel of a Bentley Continental GT W12 or a Bentley Continental GT V8. The journey will also showcase four iconic Luxury Collection Hotels including the Hotel Imperial in Vienna and the Schloss Fuschl in Salzburg.

GALLERY: Starwood Hotel and Resorts Bentley Continental

Danny Choy
Danny Choy

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