Lotus Production Resumes At Full Pace
British sports car firm Lotus has been battling with finances and trying to secure its future ever since its parent company Proton, which was Malaysian state owned, was sold to DRB-Hicom.
Now, there is once again good news on the horizon. Lotus Cars has secured enough investment from DBR-Hicom to continue production at full capacity within the next few days, as production was halted last month over financial concerns. Plus Lotus will be once again able to start work on its new wave of products, which starts with the new Esprit supercar, coming by the end of 2013.
The company is planning to introduce four new models within the next five years, while in the mean time focus remains on production of the Evora, Elise and the new Exige S (pictured), which has just been launched in Europe.
For some time, it looked like Lotus would be sold to the Chinese, but CEO Dany Bahar says; “It’s just not true. There is no fire sale, no selling process and no bidding. If there were, lots of strange people would be here doing inspections and due diligence, but there is nobody. Besides, I have no authority to sell the company. That’s a job for the shareholders. I am just an employee.”
That being said, new details have emerged which suggest the company will be sold to a Chinese buyer.
So, is this the end of troubles at Lotus? That only time will tell.
For now, Lotus is back in action and will also be actively taking part at this years Goodwod Festival of Speed, where it is the featured marque. This year also marks the 60th anniversary of the Hethel based company.
[Source: Autocar]
More by Nauman Farooq
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