New Buick Commercial Features Tough Guy Ving Rhames


Known for his deep voice, striking figure and diverse talent, actor Ving Rhames is turning his attention to Buick in a new commercial campaign. 

Rhames has a long acting history including many roles as an intimidating character, something the automaker is playing off of to tell customers that buying a Buick is an inviting experience.

In the video below, we get a behind-the-scenes look at the spot’s production including Rhames talking about how he’s happy with Buick. The clip follows a previous ad starring Shaq cramming into a LaCrosse to show how much interior space it has.

This time, the video highlights the “Experience Buick” program, which is a 24-month lease that includes regular maintenance and oil changes. Other features include OnStar directions and a SiriusXM subscription for a monthly fee.

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