Steve Saleen Acquires Saleen Name and Brand

Jason Siu
by Jason Siu

Back in May 2007, Steve Saleen officially retired, but it was a short one. Less than a year later in March 2008, he found SMS Supercars and began launching his line of new vehicles.

For a while, Saleen, Inc. and SMS Supercars co-existed with no real issues – other than confusing the general public a tad – but when Saleen was sold to MJ Acquisitions in February 2009, Steve stepped in stating that the new owners didn’t have the right to use the Saleen name or brand. A few months later, Steve Saleen filed a lawsuit against them. It appears Steve Saleen has won that lawsuit or a settlement has been made.

Last year in March, Saleen Performance Vehicles announced it would stop producing Mustangs and focus on its parts line. But now Steve Saleen has reacquired the rights to use the Saleen name and SMS Supercars will be rebranded as Saleen with new vehicles being produced starting with the 2013 model year.

The SMS Super Cars website has already been rebranded with the Saleen logo.

[Source: Mustangs Daily]

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

More by Jason Siu

Comments
Join the conversation
2 of 7 comments
  • Jim Jim on Oct 02, 2013

    Reguardless of the mirage Steve Saleen has created with lawsuits and paperwork both companies have always been one in the same under his control which is why an agreement was so easily reached in the lawsuit he was suing himself. SMS supercars was created so he could walk away from all the debt, lawsuits and overhead of Saleen and he did the same with SMS ripping off vendors and customers of millions of dollars so he could grow his brand and when all the lawsuits come to a head SMS goes away and back comes Saleen again. this guy is a pure con artist scumbag and although claims he will carry warranties for customers, ask any customer who has needed anything under warranty if it was ever handled or if they were swept under the mat.

  • Josh Josh on Nov 08, 2013

    I have the new saleen mustang. Its number 4 of 17. Black on black. The shifter knob is peeling and the car has less than 2000 miles on it. The paint has all flaked off and now its chrome under where the paint was.... You cannot make paint stick to chrome... Our ford dealer has been battling saleen to replace and were goin on week 4 now .... If u wanna see it google " saleen unveils two special edition mustangs at mustang week. Mine is the black one.

Next