2013 Ford Escape Launch on Schedule Despite Hail Damage
Despite suffering hailstorm damage to 3,500 new 2013 Ford Escapes, the SUV’s launch is still right on schedule according to the American automaker.
On April 28, a severe hailstorm damaged thousands of brand new Escapes at Ford’s Louisville, Ky. assembly plant but a spokesperson for Ford, Todd Nissen, confirms that the incident won’t delay the launch of the all-new crossover. Ford is currently still assessing the damage caused by the hailstorm and said that affected vehicles will not be sold to dealers as new.
The automaker hasn’t determined what they will do with the affected vehicles yet, but all that matters is keeping the launch on schedule for Ford.
So far this year, Ford has built 11,000 new Escapes and began shipping them to dealerships several weeks ago.
“We’ll be able to recover, over time, our production volume as we go through the launch of the vehicle and as the plant continues to ramp up,” Nissen said.
[Source: Automotive News]
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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