2013 Lincoln MKS Commercial Takes a Look at the Past – Video

Jason Siu
by Jason Siu

The 2013 Lincoln MKS got its official debut back at the 2011 Los Angeles Auto Show, revealing a ‘new’ design direction for the luxury American automaker.

The revamped sedan may not have been revolutionary, but it was a step towards the new design language that will find its way across all its future models. Lincoln really wants to stress the design evolution, especially in this new commercial for the MKS which reflects back on the past and all the years Lincoln shifted focus on its design.

Interestingly enough the video starts with 1922, when the Ford Motor Company purchased Lincoln, and stops in the mid-1970s when there’s a giant absence for three decades – 30 years that weren’t exactly shining moments for the brand.

Watch the new commercial for the 2013 Lincoln MKS below.

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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